There are many physical, factual, or tangible elements that are priorities for people when they search for a home, such as school district, lot size, age of the home, wood floors, and useful life left in the roof. However, some factors are rooted more in the emotion or feelings associated with a home. Here is a phrase I hear sometimes from buyers: “This house is nice, but it doesn’t really feel like home.” Or some form of the following: “Wow the sellers are really organized with their garage, that probably means they take care of the rest of their house.” While that may be true, it’s not something that can be measured or quantified. “Curb appeal,” how the home looks when someone first pulls in the driveway, is usually something that affects both the tangible and intangible motivations of a home search.
When a prospective buyer pulls up and they see overgrown bushes, old Christmas decorations, a cracked driveway, or a dated exterior; they think of how much work it will take to bring the place up to par. Not only that, but it sets a forgettable or negative first impression. It’s critical for potential buyers to be able to envision this house as “home.” That’s why we always recommend decluttering and getting rid of personal items on the inside of a home going up for sale, so buyers can picture it with their decorations to impress their guests. It’s just as important that the buyer sees all the potential in the yard and exterior!
Now, just like interior updates, the competing market is what dictates favorable or unfavorable conditions. But think of it this way, if you want top dollar for your product, you have to make it “Best in Class,” no matter what class you’re in. Another example is that if you were selling a used car, you would make sure it was vacuumed and cleaned if you wanted to get the most money possible.
Now that we agree how important this is, be sure to read next week’s post about specific things you can do to increase your home’s curb appeal!